{"id":105,"date":"2021-09-06T10:36:00","date_gmt":"2021-09-06T08:36:00","guid":{"rendered":"https:\/\/sergifonolla.com\/?p=105"},"modified":"2022-01-10T12:48:19","modified_gmt":"2022-01-10T11:48:19","slug":"inbound-marketing","status":"publish","type":"post","link":"https:\/\/sergifonolla.com\/en\/blog\/inbound-marketing\/","title":{"rendered":"Inbound marketing"},"content":{"rendered":"<section class=\"fw-main-row\"  >\n\t<div class=\"fw-container\">\n\t\t<div class=\"row\">\n\t\r\n\r\n<div class=\"col-xs-12 col-sm-12\">\r\n    <div id=\"col_inner_id-6acadf9d3e84f\" class=\"fw-col-inner\" data-paddings=\"0px 0px 0px 0px\">\r\n\t\t<h2>\u00bfQu\u00e9 es el <em>inbound marketing<\/em>?<\/h2><p>\u00daltimamente se est\u00e1 hablando mucho del <em>inbound marketing<\/em> y te estar\u00e1s preguntando... \u00bfexactamente qu\u00e9 es el <em>Inbound Marketing<\/em>?<\/p><p>El <strong><em>inbound marketing<\/em> es una m\u00e9todo para hacer crecer tu empresa mediante la construcci\u00f3n de relaciones duraderas con posibles clientes, clientes actuales y consumidores<\/strong>.<\/p><p>La metodolog\u00eda <em>inbound<\/em> se basa en tres pilares que se pueden aplicar en fases distintas del ciclo de ventas:<\/p><ol><li><strong>Atracci\u00f3n<\/strong>. Atraer las personas adecuadas con contenido que ellos consideren valioso y que te identifiquen como un experto en esa materia. Esta fase ser\u00eda en la parte m\u00e1s alta del embudo de ventas o el primer paso del ciclo de ventas, en que necesitas atraer a los usuarios para que te conozcan y se conviertan en potenciales.<\/li><li><strong>Interacci\u00f3n<\/strong>. Ofrecer soluciones a problemas que tus clientes puedan tener para que piensen en contratar tus servicios o comprar tus productos antes que los de la competencia.<br \/>Aqu\u00ed es la fase donde convertir\u00e1s a los desconocidos en potenciales y \u00e9stos en clientes compradores.<\/li><li><strong>Deleitar<\/strong>. Ayudar a los potenciales clientes para que lleguen a su objetivo gracias a la compra de tus productos o contrataci\u00f3n de tus servicios.<br \/>Esta es la fase final donde los clientes se convierten en promotores de tus productos y gracias a ellos atraes a m\u00e1s potenciales que llenan la parte alta del embudo de ventas o que vayan al primer paso del ciclo de ventas.<\/li><\/ol>\t<\/div>\r\n<\/div>\r\n<\/div>\n\n<div class=\"row\">\n\t\r\n\r\n<div class=\"col-xs-12 col-sm-12\">\r\n    <div id=\"col_inner_id-6acadf9d3e96c\" class=\"fw-col-inner\" data-paddings=\"0px 0px 0px 0px\">\r\n\t\t<blockquote class=\"quote fw-quote-left fw-quote-md\">\r\n    <p>Si los especialistas en marketing no crean contenido de calidad que sea, sobre todo, \u00fatil, la efectividad de sus esfuerzos de <em>inbound<\/em> se ver\u00e1 limitada. El contenido es el suelo en el que se cultiva el \u00e9xito <em>inbound<\/em><\/p>\t\t\t<footer class=\"quote-author\">\r\n\t\t\t<span>\r\n\t\t\t\t\t\t\t\t\tJay Baer\t\t\t\t\t\t\t<\/span>\r\n\t\t<\/footer>\r\n\t<\/blockquote>\t<\/div>\r\n<\/div>\r\n<\/div>\n\n<div class=\"row\">\n\t\r\n\r\n<div class=\"col-xs-12 col-sm-12\">\r\n    <div id=\"col_inner_id-6acadf9d3eae8\" class=\"fw-col-inner\" data-paddings=\"0px 0px 0px 0px\">\r\n\t\t<h2>Estrategias de <em>inbound marketing<\/em><\/h2><p>A continuaci\u00f3n te explico brevemente las estrategias que deber\u00edas aplicar seg\u00fan qu\u00e9 objetivo de los tres quieres conseguir: atraer, interactuar o deleitar.<\/p><ol><li><strong>Estrategias de atracci\u00f3n<\/strong><br \/>Estas son estrategias de <em>inbound marketing<\/em> que te tienen que servir para atraer a tu p\u00fablico objetivo y <em>buyer personas<\/em>, creando y desarrollando contenido propio y \u00fatil como puede ser crear tutoriales de tus productos, informaci\u00f3n sobre c\u00f3mo tu soluci\u00f3n puede resolver los problemas de los clientes o presentar testimonios de otros clientes.<\/li><li><strong>Estrategias de interacci\u00f3n<\/strong><br \/>Las estrategias de <em>inbound marketing<\/em> para interactuar con clientes o posibles clientes, deben basarse en hacer que deseen establecer una relaci\u00f3n contigo porque les has proporcionado informaci\u00f3n relevante sobre lo que ellos buscan y tu empresa ofrece.<br \/>Un ejemplo es la manera en la que manejas tus llamadas de ventas <em>inbound<\/em>. Si vendes una soluci\u00f3n en vez de un producto har\u00e1 que tus clientes vean que les ofreces valor y no simplemente les vendes tu producto.<\/li><li><strong>Estrategias de deleite<\/strong><br \/>Estas estrategias convierten a tu equipo en consejeros y expertos que ayudan a los clientes en el momento en que estos lo necesitan (\u00e9stos pueden ser tanto del departamento de ventas o atenci\u00f3n al cliente como cualquier persona que est\u00e9 en contacto con el cliente como puede ser el departamento de contabilidad o administraci\u00f3n). Un buen m\u00e9todo para deleitar a los clientes consiste en incorporar encuestas o <em>chatbots<\/em>, atentos y oportunos, para ayudar a los clientes y, al mismo tiempo, conocer sus opiniones sobre el producto y la experiencia con la empresa.\u00a0 La atenci\u00f3n a las redes sociales es otra estrategia importante a la hora de deleitar a los clientes.<\/li><\/ol>\t<\/div>\r\n<\/div>\r\n<\/div>\n\n\t<\/div>\n<\/section>","protected":false},"excerpt":{"rendered":"<p>\u00bfQu\u00e9 es el inbound marketing?\u00daltimamente se est\u00e1 hablando mucho del inbound marketing y te estar\u00e1s preguntando&#8230; \u00bfexactamente qu\u00e9 es el Inbound Marketing?El inbound marketing es una m\u00e9todo para hacer crecer tu empresa mediante la construcci\u00f3n de relaciones duraderas con posibles clientes, clientes actuales y consumidores.La metodolog\u00eda inbound se basa en tres pilares que se pueden&#8230;<\/p>\n<p><a class=\"read-more\" href=\"https:\/\/sergifonolla.com\/en\/blog\/inbound-marketing\/\">Read More<\/a><\/p>","protected":false},"author":2,"featured_media":209,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[15],"tags":[],"class_list":["post-105","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.6 - 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